In the spirit of Valentine’s Day, we’re going to give our clients and potential clients a little love. Actually, a whole lotta love (wow…didn’t think I’d be able to work a Led Zeppelin reference into a chat about publicity.)
One way to get some good publicity for yourself and your company is to keep things at a personal level. We’re not talking about asking your clients out on a date, but rather doing those “little things” that can set you apart from your competition.
A few examples: When was the last time you took to the time to send a hand-written thank-you note to a customer to let them know you appreciate their business? How about a quick phone call to say thanks, or to check on if their most recent order was up to their standards? Have you sent a customer a news article that you thought they might find interesting or useful? Have you called or sent a card or gift or pizza for their birthday? And when was the last time you made a phone call to them when the object of the call wasn’t to sell something?
All of these items — plus others that you can think of to add to the list — can position you as a person who actually cares about his customers on a personal level, not just another sale to help you make quota.
In the spirit of Valentine’s Day, reach out to those people important to your business world. Sure, it’s good for business — but it’s also a good thing to do.
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